摘要
近几年,西安曲江集团积极调动内外各种资源发展会展业,曲江会展得到快速发展,正在向中国会展业的"航母"迈进,曲江会展发展逐渐形成一种模式,即:"整合资源、三位一体、多轮驱动、旅展联动"的会展发展模式。
In recent years, Xi＇an Qujiang group have been mobilizing inside and outside all sorts of resources actively to develop MICE industry, the MICE industry of Xi＇an Qujiang is developing rapidly and is striding forwords to “aircraft carrier” of China＇s MICE industry, the MICE development of Qujiang is gradually formed a kind of mode. This paper summrize the MICE Development mode called “integration of resources,tinity,multi-wheel driving,linkage of MICE and tourism”based on the analysis of development conditions of, characteristics and operation mechanism model of Qujiang MICE.
出处
《宝鸡文理学院学报（社会科学版）》
2011年第4期97-103,共7页
Journal of Baoji University of Arts and Sciences：Social Science Edition
关键词
曲江模式
会展集团
场馆经营
联动
Qujiang mode
MICE group
venue management
linkage
