苏中地区乡村旅游点空间分布与客源市场需求关系研究——以扬州市为例

On the Relationship between Spatial Distribution of Rural Tourist Spots and Tourist Market Demand in Central Jiangsu Province——A Case Study of Yangzhou City

旅游点的空间分布与客源市场需求二者之间存在着较为密切的联系。通过对苏中典型城市扬州当地的乡村旅游点的梳理,同时借助于前期完成的问卷调查的结果,将两方面进行对照,深入分析。根据两者之间存在的关联性,提出两点解决问题的对策:一是加大城郊乡村旅游点的开发建设力度,重点开发一批符合现代城市居民休闲旅游需要的旅游资源;二是发挥联动优势,有针对性地开展宣传促销。

The spatial distribution of tourist spots has close relationship with tourist market demand.The two aspects are compared and deeply analyzed by combing in local village attractions of Yangzhou,the middle typical city of Jiang Su province,and the previous questionnaire results.According to the relationship between the two,two solutions are proposed： Firstly,to increase suburban development and construction of rural tourism sites,focusing on the development of a number of tourism resources to meet the need of modern leisure tourism of urban residents;secondly,to conduct propaganda promotion accordingly by playing linking advantage.