宁波中小服装加工型外贸企业产品研发模式探讨

On the Pattern of Product Research and Development of Small and Medium Garment Processing Foreign Trade Enterprises in Ningbo

分析了宁波中小服装加工型外贸企业的现状,结合现状借助事理学理论,提出了宁波中小服装加工型外贸企业产品研发模式——买手型产品研发模式,并对买手型产品研发模式与宁波中小服装加工型外贸企业创牌契合性问题作了重点探讨。

This paper analyzes the present condition of small and medium garment processing foreign tracle enterprises in Ningbo. With reference to the science of doing things, the paper puts forward the pattern of product research and development --- buyer type, and mainly discusses the combination of the buyer type pattern of product research and development with the brand making of small and medium garment processing foreign trade enterprises in Ningbo.