浅析市场细分与目标市场选择

The Analysis of Market Segmentation and Target Market Selection

面对有着不同需求和欲望的消费者,任何一个产品市场总是由众多需求各异的顾客所组成的。当企业进入市场开展业务时,往往难以满足该市场上全部顾客的所有需求,可能只能满足市场上部分顾客的需求,任何企业的产品都不可能满足该市场上全部顾客的所有需求。因此企业在市场上不应四处出击,而是根据企业自身的经营条件和实力,选择那些最有吸引力,并且本企业能为之提供最有效服务的部分市场。那么这就需要我们有效地做出市场细分、选择目标市场。因此,企业必须重视市场细分与目标市场的选择。

Faced with different needs and desires of consumers,any product market is always made up of different needs of customers.When a business enterprise goes into the market to commence business,it is often difficult to meet all the needs of customers of the market,may only meet the needs of some customers on the market,any enterprise＇s products on the market can not meet the needs of all customers.Therefore,companies should not attack in the market,but base on their own operating conditions and strength,choose the most attractive,and the company can furnish some of the most effective services market.So,it requires us to make market segmentation,target market selection effectively.Therefore,enterprises must pay special attention to market segmentation and target market selection.