《南国早报》周刊广告新闻化问题研究

On the News Advertising Problem of "South China Morning Post weekly"

以《南国早报》为个案,探讨了都市报周刊广告新闻化的实质,在写作和编排方面的特点,最后指出了都市报周刊广告新闻化的五点原因。

Taking ＂South China Morning Post weekly＂ as a case study,we discusses the essence of the news advertising of the metropolis daily newspaper,the characteristics in its writing and arrangement,and the reasons of news advertising in the metropolis daily newspaper.