陕西省乡村旅游发展思路

Rural Tourism Development Strategies of Shaanxi Province

介绍了陕西省乡村旅游的发展现状,指出其乡村旅游产业地位提升,发展速度较快;乡村旅游点多面广,产品体系基本完善;投资力度不断加强;管理体系和保障体系建设取得新进展;新农村建设取得积极成效。分析了陕西省乡村旅游发展的有利条件及机遇,即丰富的人文自然资源和农业资源为乡村旅游发展提供了先天条件;优越的战略区位和增长的人均GDP为乡村旅游提供了市场机遇;旅游业的蓬勃发展为乡村旅游创造了良好的外部环境;完备的交通网络为乡村旅游创造了便利的条件。在此基础上探讨了陕西省乡村旅游的发展思路,强调应坚持政府主导,加快规划进度并合理布局,明晰乡村旅游发展思路;塑造品牌,以点带面,推进乡村旅游规模化发展;坚持项目带动乡村旅游发展的核心战略;加强市场宣传,扩大乡村旅游美誉度;规范管理,培养乡村旅游人才,完善"农家乐"协会制度。

Rural tourism development in Shaanxi Province was introduced： largely improved with a fast speed;large quantity of rural tourist sites covering a great range,a complete product system;more and more investment;new progress in the construction of management system and guarantee system;progress in the construction of new countryside.Development advantages and opportunities of rural tourism industry in Shaanxi Province were analyzed： rich humanistic,natural and agricultural resources are inborn advantages of its rural tourism development;excellent location and increasing GDP per capita provide more market opportunities for rural tourism development;prospering tourism industry provides an excellent exterior environment for rural tourism development;a complete traffic network facilitates for rural tourism development.Then development strategies for the rural tourism industry of Shaanxi Province are given： government should be a guider,planning should be accelerated,layouts should be reasonably designed,rural tourism development concepts should be clarified;brands should be created to drive the overall development by using several prominent scenic spots,and promote the scale-development of rural tourism industry;the core strategy is to launch concrete programs so as to drive rural tourism development;publicity should be enhanced to make the good reputation of rural tourism more popular;making standard regulations,training special staff for rural tourism services,improving the system of ＂farm-stay＂ association.