“农家乐”旅游核心竞争力模型构建及价值提升研究

Study on Constructing Model of Core Competitiveness of "Happy Farm Households" Tourism and It′s Value Upgrade

归纳分析了影响"农家乐"旅游发展的因素,利用核心竞争力理论,构建了发展"农家乐"旅游核心竞争力的模型,进而对影响"农家乐"旅游核心竞争力的2个关键因子进行了深入的价值提升研究。

The factors that affect the development of ＂Happy Farm Households＂ tourism are analyzed and concluded,and the theory of core competitiveness is used to construct the model for developing core competitiveness of ＂Happy Farm Households＂ tourism.Based on this,this paper makes a deep research on it′s value upgrade from two key factors that influence the core competitiveness of ＂Happy Farm Households＂ tourism.