传媒集团核心竞争力与营业总收入相关性研究——以康卡斯特为例

Relationship between tne Core Competitiveness and Revenue of Media Group

随着市场快速变迁与法令修改等外在因素影响之下,现代传媒集团必须将其核心竞争力业务适时调整,把握现有资源与优势往更多相关领域扩展。本文先以回归分析法中的逐步回归分析法探究康卡斯特公司近三年来的总收入与其所有业务的相关性,再由一元线性回归分析法来看其核心业务对总收入的影响。借由这两项分析法可看出,作为康卡斯特核心收入的有线电视业务,其发展有限,往内容领域扩展已成为未来大型传媒集团的发展趋势,并可作为我国传媒集团发展的启示。

Because of the influence of external factors contain market changes and decrees revise, the modern media group must adjust the business, and take the existing resources and advantage to expand to more areas. This article analysis the Comcast＇ s total revenue relevance of all its operations in last three years by stepwise regression analysis, and then point of view of the influence of core competitiveness on the total revenue by unary linear regression. We can espy the cable television service development is limited in Comcast by the above two regression analysis methods, and expansion to the content areas has become the development trend for large modern media group, and as enlightenment of development China Media Group.