数字出版先锋:海牙大树出版社

Digital Publishing Pioneer: Boom Uitgevers Den Haag

从商业模式、生产流程和产品形态三方面,揭示荷兰数字出版先锋海牙大树出版社从传统出版物生厂商向数字内容提供商成功转型所走过的历程。作为一家主要面向国内市场的小型行业出版商,大树出版社的数字化道路值得国内同行借鉴。

This paper aims to review the making of Boom uitgevers Den Haag＇s digitalization from the perspectives of business model, work flowand product categories. As a small-size professional publisher serving the domestic market, Boom uitgevers Den Haag is succeeded in digitalizaUon, which might provide some experiences to Chinese publishers.