渔文化旅游资源开发研究——以浙江省象山县为例

A Study on Exploiting of Fishing Cultural Tourism Resources: Taking Xiangshan County in Zhejiang Province as an Example

以具有"中国渔文化之乡"美誉的浙江省象山县为例,对渔文化旅游资源开发进行了探讨。象山渔文化是在历史发展过程中形成的,具有相对封闭性和兼容性、继承性和变革性、共同性和差异性、传统性与现代性等特征。通过实地考察和查阅相关资料,归纳和梳理了象山县渔文化旅游资源,并对旅游资源开发进行了地理位置优势、生态环境优势、客源市场优势和政策优势分析,最后提出了开发对策与建议。

Fishing culture is material culture and spiritual culture fashion combined which made by Fishermen.Xiangshan County is known as the Chinese fishing culture village.Xiangshan fishing culture contains the features of closure,compatibility,inheritance,openness,commonness,otherness,tradition and modernity.Through field visits and turning to relevant books,this paper summarizes and combes fishing cultural tourism resources in Xiangshan County.In the meanwhile,a feasible analysis of exploiting fishing cultural tourism resources of immigration is made,which includes analysis of geographical position,ecological condition,tourist source market and expansionary policy superiority.Finally,the author puts forward several viewpoints concerning exploitation of fishing culture tourism resources of Xiangshan County.