摘要
谣言现象是一个消极的社会事实。谣言的传播过程具有社会建构的特征。谣言的传播是个体行动者基于价值和报酬判断基础上的一种理性选择的结果。谣言的存在,既反映了人的微观动机与宏观社会行为的矛盾,又昭示了人与社会中功能理性与实质理性深刻而持久的冲突。
The realization of rumor is a actors' rational choice which founded reflects the conflict between human negative social fact. Rumor is constructed by society. The realization of rumor is the on the judgement for certain values and rewards. It is the rumor which not only being's micro-motives and macro-behavior, but also reveals the clash between functional ration and essential ration.
出处
《未来与发展》
2011年第9期60-63,共4页
Future and Development
关键词
谣言
社会建构
功能理性
实质理性
rumor
social construction
functional ration
essential ration