包装设计中的波普语言

Pope Languagein Packaging Design

波普艺术是一个探讨通俗文化与艺术之间相关联的艺术运动。它涉及到大众传媒的各个方面,如广告,服饰,产品包装,建筑设计等等。本文对包装设计中的波普语言作了客观阐述,将具有视觉冲击力的波普艺术语言运用到包装中,这样既能达到产品的有效销售,又能满足年轻一代的视觉需求。

Pop art is an art movement which studies the relevance between popular culture and the art.It involves all aspects of mass media,such as advertising,apparel,packaging,building design and so on.In this paper,it set forth pope language in packaging design,and put the visual impact of pop art language into packaging design.So it can not only achieve effective sales of product,but also meet the visual needs of the younger generation.