国际电影节推广策略与中国电影对外文化推广

Promotion Strategies of International Film Festivals and Overseas Cultural Promotion of Chinese Movies

本文在中外文化交流日益频繁的全球化大背景下,通过考察主要国际电影节的运作方式及推广策略,分析国际电影节如何传播本国文化,推行本民族的价值观,并最终融入他国文化,以期为中国电影的对外推广提供参照。本文也将结合中国电影参与国际电影节的实际情况,分析中国电影在西方电影文化体系中的身份,中国电影及文化在西方社会中的影响力和局限性;同时,借鉴海外推广较为成功的一些电影节的实际经验,结合中国本国的文化特点和优势,尝试为中国电影的对外推广提供一些思路。

Against the background of globalization and increasingly frequent cultural exchange between China and foreign countries,this paper examines the operation and promotional strategies of major international film festivals and analyzes how the festivals promote their national culture and values,so as to provide a reference for China＇s overseas cultural promotion.Also by investigating into the participation of Chinese movies in international film festivals,the paper discusses the position of Chinese movies in the Western cultural system of films as well as the influence of Chinese films and their limitations.Furthermore,the paper refers to successful experience of overseas cultural promotion from some film festivals and intends to provide some insight into the overseas cultural promotion of Chinese movies with the unique cultural characteristics and advantages of Chinese culture.