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商业街文化属性与消费者感知价值关系研究 被引量:1

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摘要 商业街数量日增,同质化问题严重,挖掘商业街独特的文化属性来影响消费者感知价值,进而影响消费者的惠顾行为,理应受到关注。本文通过探讨商业街文化属性和消费者感知价值相关理论,以期对形成差别化的和具有竞争力的商业街带来一定的启发。
作者 于茜虹 陈锋
出处 《商业时代》 北大核心 2011年第27期29-30,共2页 Commercial
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参考文献6

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二级参考文献48

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