乡村旅游形象传播探析

Discussions on Dissemination of Images in Rural Tourist Destinations

旅游形象传播对于乡村旅游目的地的形象推广和旅游吸引力的提升起到推波助澜的作用,是旅游活动中不可或缺的驱动因子。本文通过对旅游形象传播这样一个独特的传播方式进行全方位的剖析,指出了我国乡村社会在旅游形象传播上的不足,以求在今后的发展过程中能扬长避短,促进乡村旅游的可持续性。

The dissemination of tourism image plays a vital role in image promotion of rural tourist destinations and improvement of tourism attraction,which becomes an indispensable driving element.This article makes a thorough study of the dissemination of tourism image as a corresponding particular mode of dissemination,and then points out some defaults in dissemination of tourism image in our rural areas so as to realize its advantages and meanwhile render tourism in rural areas sustainable.