摘要
截至2011年1月,中国拥有和使用社交网络的网民数达到2.35亿;同一时期,微博因为其"语录体"表达方式受到众多用户的欢迎。社交网站是网络中最接近于现实社会人际关系的虚拟人际交往模式;而对于用户"碎片时间"的"占位",是微博异军突起的重要因素。二者的兴起和繁荣都得益于WEB2.0技术的发展,但人际关系架构方面设计的差别决定了二者对于不同类型广告活动的适应程度不同。
Up to the Jan. 2001, the number of internet users that own and use social network reaches 2.35 bil- lion ; in the same period, because of its ＇ quotation＇ expressive way, the micro-blog is widely accepted by the us- ers. The social network site is the means that most close to realize the virtual human communication mode among the networks ; while for the user＇ s ＇ taking broken times＇ , the micro-blog is a sudden rise of the important factors. The rise and prosperity of both the two all benefit from the development of WEB2.0 thechnology, but the difference of the designed framework of human relation structure decides the difference of the two＇ s degree of adaption for the different advertising activities.
出处
《黄河科技大学学报》
2011年第5期110-112,共3页
Journal of Huanghe S&T University
关键词
社交网站
微博
广告
比较优势
Social network site
micro-blog
advertisement
comparative advantage
