安化黑茶产业发展的SWOT分析

SWOT Analysis on Anhua Dark Tea Industry Development

本文采用目前常用的"SWOT"法,分析评价了安化黑茶产业目前在发展过程中的优势、薄弱点、面临的机遇以及威胁,为制定可操作性的提高安化黑茶市场竞争力、品牌知名度和扩大市场占有率的战略性对策提供科学依据。

This article adopted SWOT to analyze the advantages, weaknesses, opportunities and threats of Anhua Dark tea industry. The results can be present as scientific basis for measures to improve the marketing competence and brand recognition of Anhua dark tea.