企业关系资本:价值引擎及其价值管理研究——基于利益相关者理论视角

The relational capital: applying stakeholder theory to value engine and market value management

本文选择Miller和Friesen的企业全生命周期与D.Wheeler和M.Sillanpaa的纳入性利益相关者忠诚关系改进理论,通过周期性交叉运作,来建立企业统一目标体系下的他们各自目标的关系资本价值管理模式.该模式不仅尝试在理论上解决企业价值管理理论与实务"二张皮"的问题,而且制定了以平衡利益相关者为出发点的绩效评价体系。根据管理经济学需求估计和需求预测理论对关系资本市值管理模式以及绩效评价体系标准的可行性提供了验证工具。

This paper sets out to design an integrated model of the market value management of relational capital.Theoretically,it adopts the business life cycle put forward by Miller and Friesen and the loyalty theory of included stakeholder to improve cross-function raised by D.wheeler and M.Sillanpaa.This model offers not only a tentative solution to the inconsistency between the theory and practice with regard to market value management,but also a performance-appraising system based on the stakeholder theory.On the basis of the management theory of demand estimates and demand forecasts,this paper demonstrates the model of the market value management of relational capital and the feasibility of the performance-appraising system.