摘要
随着中国加入WTO,国内市场逐渐受到物美价廉的国外企业的冲击,企业的品牌成为了赢得顾客忠诚和企业求得长期生存与成长的关键。我国企业要想在市场竞争中取得优势,就必须提高自身的品牌竞争力,创造名牌。文中简述了品牌的含义及特点,并对提高品牌竞争优势的有效途径,提出了建设。
With China＇s accession to WTO,domestic markets have been impact by the inexpensive foreign enterprises.Comporate brand has become the key of winning cutomer loyalty and seeking business long-term survival and growth.In order to gain advantage in market competition for China＇s enterprises,we must improve the competitiveness of their brands and create brand name.This article explains the meaning and characteristics of the brand,and increase competitive advantage and effective way to brand recommendations.
出处
《机械管理开发》
2011年第5期144-145,147,共3页
Mechanical Management and Development
关键词
品牌
核心价值
品牌延伸
brand
core values
brand extension
