新产品开发流程设计思路和精髓浅析

Analysis of Thoughts and Soul of Globe Power-Train Development Process

当今市场竞争越来越激烈,要立足市场,企业必须不断创新推出新产品。开发新产品是一个现代企业最具风险、最重要的活动之一。产品不能很好地满足用户需求、开发周期过长、质量难以保证是企业新产品开发失败的共同原因。高质量的项目开发过程是降低新产品开发失败风险的有效措施。项目开发过程是指新产品项目从产生创意到产品上市后全过程中所有的步骤、行为和决策要点。GPDP是全球动力总成开发流程,是许多发动机企业视为或作为新产品开发的管理手段。其设计思路和精髓在于重视前期预研究工作、强调同步工程、强化项目管理、明确交付物、强调验证。

In order to remain in existence in ever increasingly competing market, an enterprise must constantly bring the market with new products. New product development is one of the most important and risky activities of a modern enterprise. Unsuccessfulness in new product development attributes to failure to satisfy customers＇ requirements, too long development duration, and lack of abihty to ensure quality. A good development process is an effective way to minimize the risk of a new product development. Development process refers to all procedures, activities and decisions adopted in the course of a development from a concept to product launch. Globe Power-Train Development Process （GPDP） is employed by many engine manufacturers as an effective managing tool to develop new products. The thoughts and soul of GPDP are valuing pre-research, emphasizing parallel engineering, intensifying project management as well as verification, and defining deliveries.