我国电信企业基于顾客让渡价值的营销策略研究

The marketing strategy research based on customer transfer value in our country's telecommunication enterprise

随着中国电信市场的改革与重组的不断推进,市场竞争日趋激烈。电信企业要想在新形势下立于不败之地,就必须为顾客创造更高的让渡价值,这样才能有效地提高顾客的满意度和忠诚度。

With the reform and reorganization of China＇s telecom market, the market competition is intensing day by day.If the teleeom enterprise wants to be in an impregnable position under the new situation, it must create higher transfer value ffor customers, so as to improve customers＇ salisfaetion and loyalty effectively.