企业文化软实力研究:内涵、形成机理与提升路径

Soft Power of Corporate Culture:Content,Mechanism and Upgrading Path

当前,不同企业之间的竞争在一定程度上已经演变为企业文化的竞争,以企业文化为基础的企业软实力是企业综合实力和核心竞争力的重要组成部分。因此,现代企业应当塑造独具特色的企业文化,并不断创新和再造,从而提升自身的企业文化软实力,实现企业的长远发展。

This article aims to explore the content and mechanism of soft power of corporate culture on the basis of the concept of corporate culture.In addition,this article also makes the future analysis of upgrading path of soft power of corporate culture in detail.Currently,the competitions between different enterprises have evolved to the ones of corporate culture in some extent.Soft power on the basis of corporate culture is the important part of comprehensive strength and core competitiveness of enterprise.Therefore,modern enterprises should create a unique culture and pay attention to the innovation and recycling continuously,so as to enhance soft power of corporate culture and make long-term developments.