网络广告设计课程教学改革研究

Research on Teaching Reform of Network Advertisement Design Course

很多高校所开设的网络广告设计课程存在学生基础薄弱、教师教学忽略基本原理的掌握与创新、教学方法单一、教学内容缺乏与其他相关课程的衔接、以及考试方式太单一等问题。结合实际教学和网络广告设计课程特点可知,这些问题应从完善教学内容、改进教学方法和手段、改革考核方式,搭建网络教学平台等方面来加以解决。

Many universities set up network advertisement design course.However there are many problems in it.For example,students＇ foundations are weak,teachers overlook or ignore the fundamental principle of the course,the teaching method is simple,the content is not connected with other interrelated courses,and the test mode is too single and so on.The feature of the course and the main problems in teaching are analyzed.By summarizing teaching experiences,a series of methods are proposed to improve teaching as follows： perfecting teaching contents,improving teaching methods and the mode,and giving suggestion to set up instructional network platform.