在市场多样化需求下的产品设计策略

Product Design Strategy in Diversified Market Demand

经过多年的产品设计实践后,认为不同的企业在不同阶段对产品设计的认识和需求是不一样的.有的企业以技术导向为主,设计主要是体现产品技术特征的一种手段;有的企业是以需求导向为主,设计需要深度挖掘市场和用户的潜在需求;有的企业用创新策略、有的企业用跟随策略等.形式、形象、需求、体验4个概念,它们是设计由浅入深的4个层面,在市场多样化的需求下,其可作为企业针对市场需求的有效设计策略.

After years of design practice,it is found out that different companies to understanding and demand in product design is not the same in different phases.Some enterprises are technology-oriented and they use design as mainly a means to show the technology character of its products;some enterprises are demand-driven,so they depend on industrial design to explore the potential markets and consumers;some enterprises are innovation-led;some are follower et al.Form,image,demand and experience are four aspects in the process of design to go from the easy to the difficult and complicated.Enterprises at different levels will correspond to different priorities.In this diverse climate product design can be used as appropriate design strategy.