“后百亿时代”:以文化自律与创新推动电影产业再度振兴

The Post-Ten Billion Times:Using Cultural Self-Discipline and Innovation to Promote a Revival of China's Film Industry

中国电影在赢得100亿票房的业绩后,事实上,正面临着新一轮的文化挑战。突出的问题在于,当下市场严重失序,失去了文化的自律性,逐步形成了一种"市场金本位"的定势。"吸金"的思维定势代替了人文的主体性以及艺术的创新与智慧,开启了一种仅以GDP增长为目标的市场方向,造成人文原创性的匮乏以及大片的文化贫血症。针对此种现状,我们应当考虑的不是创造了多少GDP新高,而是今后能否以文化的自律性与艺术的创新精神来提升电影的思想力度与文化品格,在社会审美的意义上实现向"现代审美"的转换。电影作为文化产品,其固有的精神本源性及其核心价值应是第一位的。因此,我们必须自觉地肩负起时代赋予的文化使命与责任,引导我们的电影产业在与文化的和谐共生中实现再度振兴,为将电影产业做成我们国民经济支柱性产业的伟大目标而努力奋进。

As a matter of fact,China＇s film,with its box-office receipts amounted to ten billion,is facing a new challenge of culture.The outstanding problem lies in such a situation where the market is in bad disorder,losing its self-discipline of culture,thus producing a tendency to the gold standard in the market.While ＂drawing money＂ replaces humanistic subjectivity and artistic innovation,the market orientation with the GDP growth as the sole object results in the shortage of humanistic originality as well as the cultural anemia of blockbuster films.Faced with the present state of affaires,what we should worry about is not how much a new GDP is created,but whether or not to use cultural self-discipline and artistic innovation to enhance the ideological connotation and cultural quality of the film so as to complete the transformation of ＂modern aesthetic experience＂ in the sense of social tastes.As a cultural product,any film has its spiritual origin and core value,which should be taken as the first consideration.Therefore,it is necessary to shoulder consciously the mission of culture endued by the times and guide a revival of the film industry in the harmonious symbiosis of culture,striving for the grand goal of turning the film industry into the support industry of national economy.