旅游资源多元价值提升的创意模式与路径研究

Research of Creative Mode and Path of Elevating Tourism Resource′s Multi-value

旅游资源具有多元价值,创意作为旅游资源价值转化与提升的实现途径之一,有着极其重要的意义。创意是旅游资源价值拓展和挖掘的重要手段,是旅游资源形成旅游产品的关键要素,也是旅游产品营销策划的核心和灵魂。总结了旅游资源价值提升的五种创意模式:推陈出新、古为今用、无中生有、他业旅用和复制迁移,并在此基础上提炼出了旅游资源价值提升的创意路径。

Tourism resource had multi - value. Creativity played a crucial role in the conversion and elevation of tourism resource＇ s value. Creativity was an important means of expanding and furthering the value of tourism resource, a key factor of the transformation from tourism resource to tourism products and the core and spirit of the marketing planning of tourism produets. This article summarized five creative modes of elevating of tourism resouree＇s value, namely eliminated the old and develop the new （EODN）, made the past serve the present （MPSP） ; created the new out of the hidden（CNON）, used other industry for tourism（UO1T）, reproduced and migrated （R＆M）. Based on these modes, creation path of tourism re- source＇ s value was extracted.