消费者购买丝绸礼品行为的差异性分析

The difference analyses on the purchasing silk gift behavior of customers

以300位丝绸礼品消费者为对象,主要在苏州地区,通过问卷调查的方法采集了一些有关丝绸消费者消费行为的数据,运用Excel工具对所得数据进行分析,找出其消费行为的差异性,得到丝绸礼品市场的一些现状,为相关企业丝绸礼品市场的决策和发展提供依据。

300 consumers was been visited for this research by the questionnaire, who lived mainly in the Suzhou area. Then excel tools was be used to analyze the data gained. And then, the results about the basic behavior of purchasing silk gift for the consumers have been gained, which will be the basis of market development and decision-making for silk gift companies.