节庆类非物质文化遗产的旅游价值及开发研究——以黄帝故里拜祖大典为例

A Research on Festival Intangible Cultural Heritage Tourism Development——A Case Study of Memorial Ceremony to Ancestor in Huang Di’s Native Place

节庆类非物质文化遗产不仅具有传承性、综合性、民族性、区域性等非物质文化遗产的一般特点,还具有参与性、体验性、娱乐性等特点,由此得到旅游者的青睐,同时也决定了其具有较高的旅游开发价值。基于节庆类非物质文化遗产的概念界定、资源禀赋和旅游价值分析,从明确定位、活动设计、市场化运作、宣传营销等方面对黄帝故里拜祖大典的旅游开发进行阐述,具有一定理论意义和现实意义。

Festival intangible cultural heritage has the following characteristics such as not only heredity,comprehensiveness,ethnicity and region,which are general features of intangible cultural heritage,but also participation,experiment and entertainment,which have been favored by tourists,and also determined its higher value in tourism development.Based on the concept defi nition of festival intangible cultural heritage,resources and the analysis of tourism value,this paper has theoretical signifi cance and practical meaning in elaborating tourism development of Memorial Ceremony to Ancestor in Huang Di’s Native Place from clear orientation,activity design,the marketing operation,and marketing etc.