摘要
微博营销是网络营销的新兴组成部分,随着微博营销的兴起,旅游微博进驻中国旅游市场,各地纷纷抢占旅游微博市场,旅游市场出现"微博热"的现象。文章首先对旅游微博营销进行了概念的界定,然后分析了"旅游微博热"现象,最后提出了作者自己的观点。
Microblog marketing is the emerging component of network marketing.With the rise of microblog marketing,tourism microblog enters China tourism market,and there is ＂Microblog Hot＂ phenomenon in tourism market.This paper defi nes the concept of the tourist microblog marketing,then analyzes the phenomenon of the ＂Tourism Microblog Hot＂,and fi nally puts forward the author’s own opinion.
出处
《河北旅游职业学院学报》
2011年第3期41-45,共5页
Journal of Hebei Tourism College
关键词
网络营销
微博营销
旅游微博
network marketing
microblog marketing
tourism microblog
