论创新医院文化建设的基本路径

On the Basic Routes of Innovating Hospital Culture Construction

没有优秀的医院文化,就不会有成绩卓越的医院,医院文化建设是推动医院发展的动力,建设就需要创新。文章从分析医院文化的内涵和特征入手,从传统文化、员工形象、服务理念、医院品牌等四个方面对医院文化建设创新的基本路径进行了理论探究。

There is no hospital accomplishing remarkable achievement without excellent hospital culture. And the construction of hospital culture is the motive force of hospital development, while it needs innovation. This paper attempts to study the basic routes of innovating hospital culture construction by analyzing the meaning and features of hospital culture from the four aspects of traditional culture, employee image, service concept and hospital brand.