《水浒传》中的声响广告初探

On the Audio Advertising in The Story by the Water Margin

《水浒传》中很多商家都善于利用声响广告进行商业宣传。小说中的声响广告有吆喝、吟唱、音响三种类型。这些广告不仅具有吸引顾客推销商品的商业宣传功效,而且对推动小说故事情节的发展也具有非常重要的作用。

Many businesses are adept at using sound commercial advertising publicity in the novel The Story by the Water Margin.There are three types of audio advertising in the novel such as crying,singing and sound.These ads not only attract customers,but also promote the development of the story.