西安市人口年龄结构变动趋势对老年消费市场需求的影响分析

Influence Analysis of Changing Tendency of Xi'an People's Age Structure to the Aged Consuming Market

人作为消费活动的主体,其内部结构的变化必然会导致消费的变化。本文通过对西安市人口年龄结构的变动、老年人口收入来源及消费行为的分析,发现西安市人口结构的变化对老年消费市场需求既有积极的促进作用,也有消极的负面影响。提出政府与企业应厘清人口变动与消费之间的关系,扬长避短,尽可能发挥其积极影响作用,以促进扩大老年消费市场的需求。

As the main body of consuming actlvities,its internal （demographic）structure will inevitably lead to consumption changes. Analyzed Xi＇an population age structure changes,income sources and consumption behaviors of the aged,this article has found both positive and negative impacts to older consumers＇ market demand that the change of the structure of population of Xi＇ an. The government and enterprises should clarify the relation between population changes and their consumption of the aged, and maximize its positive effects to promote their market demand.