浅议体育市场营销、体育服务与管理专业的商务英语教学

商务英语是一门实用性、实践性都比较强的一门课程。传统的学生被动听讲式已不再适合当下商务英语之教学。本文结合本院实际,拟从教学对象的情况、教学内容和教学方法的选择等几方面,探究针对体育类高职院校市场营销、体育服务与管理专业学生的商务英语教学实践,旨在为此项教学发展提供参考和依据。

Business English is a practical courso. The traditional method of lecture is not suitable for students today. Guided by Marxist Theory of Practice,the paper discusses Business English teaching for students majoring in Sports Marketing as well as Sports Services and Management,according to the reality of Guangdong Vocational Institute of Sport,aiming to provide some reference for business English teaching.