系统工程学在商业招贴设计中的应用及研究

Application and Research of System Engineering in Commercial Poster Design

商业招贴设计是平面设计的重要内容,近年来在我国得到迅猛的发展。但大多良莠不齐,影响了招贴的质量水平和艺术风格。商业招贴设计需要有一套完善、科学的设计体系,这样才能使投资避免盲目性。在商业招贴设计体系中,系统工程方法具有明显的效果。文章从系统工程的基本理论出发,提出了在商业招贴设计中应用系统工程方法的科学程序,为招贴设计提供成功的保障。

Commercial poster design, an important part of graphic design, has rapid developed in recent years in China, however, its uneven quality affects the quality and artistic style of posters. Commercial poster design requires a sound and scientific design system so as to avoid the blind investment. In the commercial poster design system, the system engineering approach has a good effect. Based on the system engineering theory, this paper puts forward scientific procedures of engineering methods in the commercial poster design systems to provide a guarantee for the success of poster design.