基于4P理论的太阳能热水器农村市场营销策略分析

Analysis on Solar Water Heaters Marketing Strategy of the Rural Based on the 4P Theory

作为一种绿色环保产品,太阳能热水器在农村市场存在巨大的商机。文章分析了太阳能热水器的农村市场潜力,并结合麦肯锡的营销4P理论,从产品、价格、促销和渠道四个方面提出了太阳能热水器企业开拓农村市场的营销策略。

As a green product,there is a huge market opportunity for solar water heaters in the countryside.This paper analyzes the rural market potential of solar water heaters,combined with McKinsey 4P marketing theory,and proposes marketing strategy of developing the rural market for the solar water heater business.