商品包装与女性消费心理

In the Packaging and Consumer Psychology of Women

商品包装已经成为商品差异化的基础之一。商品包装要获得消费者的认同和喜爱,特别要充分利用包装外观形象,满足消费者对包装及其内容的心理要求。当今社会,女性消费者已成为消费的主力军,主导着消费的潮流。女性不仅对自己所需的消费品进行购买决策,而且在家庭中承担多种角色,也是大多数商品的购买者。文章从女性消费心理特点出发,分析商品包装对女性消费心理的影响。

Packaging product differentiation has become one of the foundations.Packaging to get consumer recognition and love,especially the appearance of the image to make full use of packaging,consumer packaging and its contents to meet the psychological requirements.Today＇s society,women＇s consumer spending has become the main force,leading the trend of consumption.Women not only for consumer goods they need to make a purchase decision,and the multiple roles in the family,but also for most commodities buyers.This chapter from the female consumer psychological characteristics,analyzes the consumer goods packaging psychological impact on women.