摘要
本文以B2C电子商务为平台,结合现阶段中国服装行业B2C电子商务发展现状,分析网络女装品牌网络营销中面临的问题,并对未来B2C平台上网络女装品牌的发展提出一些建议,希望能给服装企业作参考。
This article is B2C e-commerce platform,combined with the present stage of Chinese garment industry development status of B2C e-commerce,network women＇s brand analysis problems network marketing,B2C platform for future development of network women＇s brands to make some suggestions,hoping to the enterprise as a reference.
出处
《山东纺织经济》
2011年第9期51-52,共2页
Shandong Textile Economy
关键词
B2C
电子商务
网络女装品牌
网络营销
business to customer
E-commerce
network women＇s brand
network marketing
