商务英语在国际贸易谈判中的应用

The Application of Business English in International Trade Negotiation

自我国加入WTO以来,国际商务活动日趋频繁,商务谈判已成为我国经济活动的一个主要内容。谈判离不开语言,在国际贸易谈判中使用最多的语言是商务英语,商务英语的合理巧妙地运用,是取得谈判成功的关键。通过探讨商务英语在谈判中的作用及商务英语在谈判中的使用技巧,明确学生应掌握的技能,不断培养高质量的商务英语人才,从而不断提高我国的国际竞争力。

International business activities have become frequent and business negotiation has become the main content of economic activities in our country since our country joined WTO. Negotiation can not do without language. The most used in international trade negotiation is business English. The reasonable smart application of business English is the key to successful negotiation. Through discussing the function of business English and the used skills of business English in negotiation, it specifies the skills that students should master. It can cultivate high qualified business English talents to increase our country＇s international competition continually.