摘要
农产品品牌建设有助于提高农产品的竞争力,特别是在我国加入世贸组织之后,进行农产品品牌建设有利于抵御国外农产品的冲击,为农产品出口,占领国际市场提供重要途径。本文主要讨论了农产品品牌建设的意义、存在的问题,提出了农产品品牌建设应采取的主要措施。
The construction of agricultural brand is propitious to enhance the competitiveness of agricultural products,especially after China joining in WTO.To build agricultural brand is advantageous to resist the impact of agricultural products from abroad.The construction of agricultural brand provides important way to export agricultural products and occupy the international market.This article mainly discusses the significance and problems of agricultural brand construction and proposes the major measures we should take.
出处
《山东农业大学学报（自然科学版）》
CSCD
北大核心
2011年第4期622-626,共5页
Journal of Shandong Agricultural University：Natural Science Edition
关键词
农产品
品牌
策略
Agricultural products
brand
tactic
