高校学报内容的市场化建设

The Marketization of the Content of Universities' Journals

高校学报内容的市场化建设是实现学报市场化经营的根本。学报在内容的市场化建设中,应坚持以学术化和特色化为市场定位,以把握学术本位和时代脉搏、追求长远社会效益为市场化建设原则,从提高获取内容资源的能力,强化特色、品牌栏目建设,重视内容包装,强化学报质量管理,拓宽传播空间等方面入手,为学报走上市场化道路积累必要的资本。

The marketization of the content of universities＇ journals is essential to the market operation of the journals. To be unique, the content of universities＇ journals must be academic and featured, reflecting the change of times and following the market--oriented principle in order to achieve long--term benefits. Efforts should be made to improve the ability of resources acquisition, strengthen the features, build the brand columns, stress content package, enhance the quality control and expand the circulation so as to pave the road for market operation of universities＇ journals.