摘要
电视频道专业化和三网融合已成为电视媒体发展的新趋势。电视天气预报节目要想在新的环境下创新和发展,节目定位显得尤为重要。首先要有清晰明确的受众定位,然后按照受众定位确定节目的内容和形式。本文通过实例阐明电视天气预报节目要用更能体现人文关怀的内容来满足受众日益多元化的需求,针对节目定位,提出了打造电视天气预报节目品牌的思路。
TV channels professionalizing and tri-networks integration have become the new tendency of TV media.Programme orientation is very important to TV weather programme＇s innovating and developing in new media environment.We should have a clear audience targeting first,then we can carries on the content and form to the programme.In this paper,some examples show that TV weather programme need more content full of humanistic care in accordance with audience＇s diversified demand.At the same time,this paper put forward the idea of building brand concept of TV weather programme.
出处
《气象与环境科学》
2011年第B09期141-143,共3页
Meteorological and Environmental Sciences
关键词
电视天气预报
节目定位
受众
内容
TV weather forecast
programme orientation
audience
content
