摘要
目的:为提升《医药市场营销学》课程教学水平提供参考;方法:根据学生培养目标,设计《医药市场营销学》课程教学思路,进行探索性研究。结果与结论:《医药市场营销学》课程应以能力培养为教学目标,采取多种教学方法,重视实践教学。
Objective To enhance the＂pharmaceutical marketing＂course teaching reference;Methods：The students develop goals,design ＂pharmaceutical marketing＂teaching ideas,conduct exploratory research.Results and Conclusions：＂Pharmaceutical Marketing＂courses should be based on capacity-building for the teaching goal,take a variety of teaching methods,emphasis on practical teaching.
出处
《科技资讯》
2011年第26期193-194,共2页
Science & Technology Information
基金
河南大学教改资助项目
关键词
医药市场营销
课程设计
pharmaceutical marketing
curriculum design
