凯悦酒店精选品牌的中国化设计实践——记上海新虹桥凯悦精选酒店设计

Design Practice in China of Hyatt Select Brand A Case of the Shanghai New Hongqiao Hyatt Design

上海新虹桥凯悦酒店是凯悦精选品牌在中国大陆的第一家酒店,该文通过总结新虹桥凯悦酒店的设计过程,展示凯悦品牌标准与中国本土惯性设计思维的碰撞与融合的过程,体现出品牌标准的严密性和适应性,也反应出中国设计不断地提高及其与世界标准不断地融合。

The Shanghai New Hongqiao Hyatt is the first hotel project of the Hyatt Select brand in China's Mainland. After a review of the design process, this paper aims to show the conflict and combination between Hyatt brand standards and China＇s local design habit to reveal the rigor and flexibility of the brand standard, and to reflect the continuous improvement of Chinese design that matching process to international standard.