海南各市县旅游竞争力分析——基于SPSS主成分分析法与聚类分析法

Hainan Tourism Competitiveness Envaluation——Based on SPSS Principal Component Analysis and Cluster Analysis

海南各市县旅游竞争力发展水平不均衡。准确分析各市县旅游竞争力水平,找准影响旅游竞争力的关键因素,对提高海南整体旅游竞争力,推动国际旅游岛建设大有裨益。采用主成分分析法与聚类分析法,对海南各市县旅游竞争力进行综合评价,并针对评价结果提出建议:各市县找准定位;与产业发展战略全面对接;提高旅游接待能力;加强薄弱环节能力建设;全面提升海南旅游竞争力。

Competitiveness of cities and counties in Hainan tourism development is unbalanced. We should find the key factor to tourism competitiveness, which has positive impact on Hainan tourism competitiveness and Hainan international tourism destination construction. By using principal component analysis and cluster analysis, the article evaluates tourism competitiveness of Hainan cities and counties comprehensively, what is more, to push Hainan international tourism competitiveness,it makes suggestions：identify the position, integrating tourism industry development strategy with other industry development strategies, improving the level of tourist reception, strengthening the weak links, enhance the competitiveness of tourism in Hainan.