创意旅游——体育旅游发展的新模式

Creative Activities——A New Framework for Studying of Sports Tourism

体育旅游在世界范围内的快速发展,不仅成为旅游业中一道亮丽的风景线,而且也为体育产业注入了强大的活力。由于体育具有文化属性,所以文化特质在体育旅游产业中也就自然地得以传承和凸显。随着文化创意的快速蔓延和强势渗透,体育旅游业(乃至整个旅游业)都无一例外地受到了它的深刻影响。当前,创意在体育旅游中的地位和作用已经受到了许多有识之士的关注,它不仅是体育旅游业应对国际激烈竞争、避免同质化的主要手段之一,更是促进体育旅游可持续发展的重要经营理念。基于此,通过文献资料法、调查法等方法,以创意活动为研究框架对体育旅游进行理论上的探讨与研究,旨在引起更多体育专家、学者的关注,为我国体育旅游的快速发展提供理论上的参考或支持,进而促进我国体育产业的发展、壮大。

The rapid development of sports tourism in the world is not only a beautiful landscape of the tourism industry,but also injects great vitality into the sports industry.As sports have cultural attributes,the cultural characteristics in the sports tourism industry would be a natural heritage and highlights.With the rapid spread of cultural creativity and strong penetration,sports tourism（and the whole tourism industry） is impacted profoundly without any exception.Currently,both creative status and its function in sports tourism has been the cared by many a professional people.It can be used not only to cope with the fierce competition in the world as well as the primary means to avoid homogenization in sports tourism,but also,is regarded as an important business philosophy to promote the sustainable development of sports tourism.On the based of this and by using the methods of literature,investigation and other methods,the author would like to study on the Creative Representation in Sports Tourism from the framework of creative activities so as to attract more attentions of sports experts and scholars to the rapid development of sports tourism and provide a theoretical reference or support for promoting the development and growth of China＇s sports industry.