企业社会战略的价值链分解及其选择

Decomposition of the Value Chain of Corporate Social Strategy and Its Choice

企业社会战略是指企业为获取持续竞争优势,实现社会绩效与经济绩效的双赢,在有关社会责任问题上的定位、设计与投资。企业应将社会责任融入到其战略决策中去。立足于价值链分解,企业社会战略分为资源开发型社会战略、成本领先社会战略、差异化社会战略、策略性影响社会战略和市场开拓型社会战略。企业社会战略的选择应考虑产业环境、内部资源和能力以及利益相关者等因素的影响,从而通过做好事使自己受益,创造企业独特的社会责任竞争优势。

The corporate social strategy refers to corporation＇s positioning, design and investment in social responsibility in order to acquire sustainable competitive advantage and achieve win-win of social and economic performance. In terms of decomposition based on value chain, corporate social strategy can be categorized into resource-development social strategy, cost leadership social strategy, differentiation social strategy, strategic interaction social strategy and market-development social strategy. The factors including industrial environment, internal resources and capabilities, as well as stakeholders should be taken into account in the choice of corporate social strategy.