壳牌:让品牌在中国市场更加深入人心

Shell Brand Awareness Have Deeply Penetrated Into the Mind of Chinese Consumers

在一个以口碑传播为特点的市场中,终端用户的重要性已经为众多企业所认识,如今开始有越来越多的整车企业把关注卡车用户作为市场推广的重点。作为国际知名的车用润滑油企业,壳牌通过一种特殊的活动形式——＂寻找最劲霸卡车司机＂,在带给人们更多感动的同时,也让壳牌这一国际润滑油品牌在中国市场中更加深入人心。

As the world-renown lubricating oil manufacturer,Shell had successfully built an excellent brand image that has deeply penetrated into the mind of Chinese consumers through a series of exclusively planned event----'Looking for the Most Energetic Truck Driver'.