基于SWOT分析的荔枝湾旅游营销策略

Marketing Strategy of Lizhiwan's Tourism Based on SWOT Analysis

本文从荔枝湾自身具体情况出发,通过SWOT分析,进一步把握荔枝湾旅游运行规律,针对其存在的一些问题,提出一些相应的对策。

Starting from Lizhiwan＇s own specific conditions, this article further grasps the operation rules of Lizhiwan＇s tourism by the SWOT analysis, and proposed countermeasures for the existence of some problems.