锻造品牌中的产品质量研究——基于品牌信用函数研究

Product Quality in Brand Formation——A Study Based on Brand Credit Function

在世界一体化的浪潮中,"中国制造"利用廉价的劳动力获得了成本优势,在世界范围内得到了高速发展。但近几年来,本土国际强势品牌的缺失以及劳动力成本的增加,已经把本土企业的继续发展推向再思考的境地。笔者利用品牌信用函数,对品牌进行经济学研究,得出产品质量在品牌锻造中发挥了巨大作用,并结合国际形势,提出了相关提高企业品牌力,进行品牌锻造的建议,为中国企业在下一步的品牌锻造战略提供参考。

In the process of global integration,＂Made in China＂ has got cost advantages by using cheap labor,and as a result,develops rapidly in the world.But in recent years,the scarcity of native international brand in our country and the rise of labor costs puts the development of native enterprises into＂rethinking＂.By using brand credit function,the article makes an economic research about famous brands and concludes that product quality plays an important role in the formation of famous brands and suggests promoting the competitive power of famous industrial brands and shaping forming famous brands with the purpose of offering reference for brand formation strategies of Chinese enterprises.