政府形象的媒体塑造策略探析

An Analysis of Media Strategy of Government Image Establishment

新时期的中国正处于持续发展并面向世界、面向未来发展的关键时期,为使国际社会更好、更全面、多角度地了解不断发展变化的中国,政府形象这一"软实力"的塑造与传播起着举足轻重的作用。依托于大众传媒来进行政府形象塑造与传播,成为现今国家政府公关的重要手段,是政府形象塑造的有效途径。

China is in the new era of sustainable development,which is a critical moment for her development.To build and spread the government image plays a key role in making the international community get a better,more comprehensive and multi-angle understanding of the constant development of China.To establish and popularize the image of the government of China by mass media has been viewed as a significant way for optimization of governmental public relations and an effective approach to establishment of the image of the government.